How To Use Testing To Create a Competitive Advantage

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It…

Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of helping dozens of brands with their social media strategy tells me. At its core, X marketing requires conveying ideas in the fewest words, publishing multiple times a day, and actively engaging your audience. As you…

In the US, today is a major holiday. The Superb Owl, with nachos, commercials and beer. People who don’t even watch football watch this game, and it’s one of the largest audiences each year on TV. For a certain kind of mass marketer, a Super Bowl ad has been the gold standard for 40 years,…

Many organizations have a widget or service, something people already need or want, and they work to sell it to people. Some seek monopoly power so they can force others to do what they want them to do. But there’s a third path: we can create a brand or a movement or a community that…

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email…

A conference website is a powerful way to generate buzz about your event, answer commonly asked questions, and boost ticket sales and attendance. Since 2020, the majority of events have been hosted virtually — and this trend will likely continue in 2022 and beyond. In fact, the global virtual events industry is expected to grow…