There’s really a lot you can do with just a single keyword, so at the end of the article, you’ll find a few advanced SEO tips. Once you know how to find one good keyword, you will be able to…
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. However, the biggest determinant of effective marketing is your audience. That includes whether you understand your audience in the first place and how you communicate with them from…
Digging in to learn about YouTube SEO? With video consumption at an all-time high, getting your videos at the top of the world’s largest video platform might seem difficult. Here’s the good news: Ranking your YouTube videos doesn’t require technicalities or spammy tactics. Instead, there are some key elements that the YouTube algorithm uses to…
Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques. Post Views: 69
Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as…
My new book (out today) contains more than 500 questions. Here are some to get you started: Who is this project for? Who is my smallest viable audience? What change do I seek to make with this project? What is my strategy to make this change happen? Can I articulate it clearly? What resources and…
A car fire ignited a viral marketing moment for the Stanley brand. On November 15, TikTok user @danimarielettering posted a video showing the aftermath of her car catching on fire. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it. @danimarielettering Thirsty after you catch on fire? @Stanley…