Here are some of the best use cases. If a page is outranking you, it could be because it covers important subtopics searchers want to see (while you don’t). Here’s how to find these subtopics: The Content gap report shows…
Have you been wanting to get an international SEO investment approved? Dig into this article to uncover Adriana’s tips on how to build a business case to do so. Post Views: 111
One way in is to identify and rank for trending keywords before these big sites catch up and dominate the SERPs. Here’s how you can discover trending keywords for your niche before competitors: Enter any topic into Google Trends and… Read more › Post Views: 33
I’ve got good news for you: Spotify is the go-to destination for podcasts, commanding 35.8% of all listeners and over 40 million monthly listeners in the U.S. alone. And I’ve got even better news: Spotify for Podcasters makes it easy to start a podcast and reach those listeners — no fancy equipment or advanced skills…
While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy,…
That’s not true for a screwdriver. Or a table saw or even a spatula. These are useful tools, but they don’t pretend to be well-informed or wise. They’re dumb, and they look dumb too. That’s one reason that tools are effective. We use them to leverage our effort, but we don’t trust them to do…
My building had an elevator problem. The management company sent everyone this note: Please be advised we have been experiencing intermittent issues with the elevator. Our priority is your safety, and we are taking immediate action to address the situation. After a thorough investigation by our electrician, it has been identified that there may be…