How to Research, Monitor, and Optimize for Questions (+ Free Worksheet)

Like all good metaphors, it might be practical too. Your ‘shoes’ are the point of greatest leverage. The spot where you have traction and engage with the world most directly. For a freelancer, it might be the way you engage with customers, or your software tools. It might be the reputation (or lack of reputation)…

If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it. A funnel in marketing is a multi-stage process that guides potential customers from… Read more › Post Views: 103

Trust is worth more than attention. Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going. Choose your customers, choose your future. Tell ten people. If they don’t tell the others, make a better product. Creating the conditions for the word to…

Though generative AI is everywhere, the fear around the state of AI is real. From our survey of 1350+ business professionals in the US, including marketers, we found that 63% of marketers not already using generative AI are not looking to start. Yet, there are vast amounts of data and use cases to support AI…

A barback supports the bartending staff. There are always clean glasses and fresh ingredients, ready to go. Having someone else do your mise en place can dramatically improve your productivity. And now, with a bit of effort, you can train an AI and a few systems to do it for you. If you won’t, your…

How volatile are organic search rankings day to day? Tom dives into data he captured using STAT to answer this question. Post Views: 95