How to Rank for a Keyword (8 Steps)
How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right one to target. Sometimes a keyword is merely a subtopic…
How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right one to target. Sometimes a keyword is merely a subtopic…
In 1983, an old article from the Harvard Business Review changed my life. In 1960, Ted Levitt, a professor at HBS, wrote the most popular article in the Review’s history. Called Marketing Myopia, it described a different way of thinking about change and marketing. I was a (very) young MBA student at Stanford and somehow…
I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search. The reason is that there’s a lot of content out there — Google says that it indexes “hundreds of billions of webpages,” which take up over “100,000,000 gigabytes in size.” With…
It’s easy to be confused about this job, because it’s not one job, it’s at least three. This is why it’s a difficult job to fill, and why turnover is so high–we’re not allocating resources or setting expectations in a way that matches the work to be done. Marketing strategy: This is the work of…
How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year cycles, but there is no playbook anymore. Microtrends peak, then disappear in weeks or even days. It’s a never-ending cycle of trying to keep up…
Dreams have consequences Hisham Matar Time passes, decisions are made, we face the consequences or enjoy the benefits. A few books for this moment, about navigating our days, and the possibility of light. It bends toward justice. The Return, by Hisham Matar. A beautiful and heartrending memoir of the costs and survival of a tyrant….
Drowning is devastating, a tragic and painful way to go. So much so that feeling like we’re drowning is a trigger, an overwhelming emotion that causes us to grasp, struggle and leave our best self behind. It’s easy to experience this even when we’re out of the water. When the stakes are high and time…
In 1983, an old article from the Harvard Business Review changed my life. In 1960, Ted Levitt, a professor at HBS, wrote the most popular article in the Review’s history. Called Marketing Myopia, it described a different way of thinking about change and marketing. I was a (very) young MBA student at Stanford and somehow…
I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search. The reason is that there’s a lot of content out there — Google says that it indexes “hundreds of billions of webpages,” which take up over “100,000,000 gigabytes in size.” With…
It’s easy to be confused about this job, because it’s not one job, it’s at least three. This is why it’s a difficult job to fill, and why turnover is so high–we’re not allocating resources or setting expectations in a way that matches the work to be done. Marketing strategy: This is the work of…
How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year cycles, but there is no playbook anymore. Microtrends peak, then disappear in weeks or even days. It’s a never-ending cycle of trying to keep up…
Dreams have consequences Hisham Matar Time passes, decisions are made, we face the consequences or enjoy the benefits. A few books for this moment, about navigating our days, and the possibility of light. It bends toward justice. The Return, by Hisham Matar. A beautiful and heartrending memoir of the costs and survival of a tyrant….
Drowning is devastating, a tragic and painful way to go. So much so that feeling like we’re drowning is a trigger, an overwhelming emotion that causes us to grasp, struggle and leave our best self behind. It’s easy to experience this even when we’re out of the water. When the stakes are high and time…
In 1983, an old article from the Harvard Business Review changed my life. In 1960, Ted Levitt, a professor at HBS, wrote the most popular article in the Review’s history. Called Marketing Myopia, it described a different way of thinking about change and marketing. I was a (very) young MBA student at Stanford and somehow…
I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search. The reason is that there’s a lot of content out there — Google says that it indexes “hundreds of billions of webpages,” which take up over “100,000,000 gigabytes in size.” With…