How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right one to target. Sometimes a keyword is merely a subtopic…
They serve different purposes. The fence near the train tracks is a boundary. You can go near it without risk. The electrified third rail, on the other hand, is a limit. If you touch it, you’re done. Boundaries can give us room to innovate and thrive. Budgets, schedules and specifications all exist to show us…
Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one. From toddlers to senior citizens, everyone today wields a mobile device. So much of our lives are spent staring at screens that very few can say…
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online…
To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them. Post Views: 187
As a marketing manager at HubSpot, I’m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation, and advanced reporting. If you work in advertising and haven’t been using ads management tools…
Ready means that time is up, spec is met and the user can engage. Done might mean that you believe it’s perfect and cannot be improved. We’ll settle for ready. In fact, meeting spec means we’re not settling. It’s just what you promised. Post Views: 117