How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right one to target. Sometimes a keyword is merely a subtopic…
The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all the cancellation email can do. Recently, I canceled a subscription. The truth was, I wasn’t entirely satisfied with the company, and someone else could do the same thing for the same money. I left. Within…
Apple didn’t succeed because of the way Steve Jobs dressed. Just like SBF’s hair didn’t put him in jail. We can look at the outré behavior of various Silicon Valley overlords and come to the conclusion that it’s not only a necessary part of the job but actually the cause of their project’s success. That’s…
B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen as boring and “unfun.” It won’t let you tell jokes, talk to your friends on social media, or break with tradition. (And it certainly wouldn’t let you chew gum in class if it could.) However,…
For some fortunate 17 year olds, the end of the year is the day for a momentous decision, one that’s largely out of the comfort zone of a 17 year old. A four-year college education in the US can cost nearly half a million dollars once we count the expenses and foregone opportunities that go…
Persistent, connected and kind. Most visions of the internet in 1995 were about individuals interacting with content online. It turns out that the internet (inter plus net) is actually about connection. The apps and businesses that were most successful connected people–to ideas, to things or mostly, to each other. The current range of AI feels…
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The best brands stick in our brains because their presence…
The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all the cancellation email can do. Recently, I canceled a subscription. The truth was, I wasn’t entirely satisfied with the company, and someone else could do the same thing for the same money. I left. Within…
Apple didn’t succeed because of the way Steve Jobs dressed. Just like SBF’s hair didn’t put him in jail. We can look at the outré behavior of various Silicon Valley overlords and come to the conclusion that it’s not only a necessary part of the job but actually the cause of their project’s success. That’s…
B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen as boring and “unfun.” It won’t let you tell jokes, talk to your friends on social media, or break with tradition. (And it certainly wouldn’t let you chew gum in class if it could.) However,…
For some fortunate 17 year olds, the end of the year is the day for a momentous decision, one that’s largely out of the comfort zone of a 17 year old. A four-year college education in the US can cost nearly half a million dollars once we count the expenses and foregone opportunities that go…
Persistent, connected and kind. Most visions of the internet in 1995 were about individuals interacting with content online. It turns out that the internet (inter plus net) is actually about connection. The apps and businesses that were most successful connected people–to ideas, to things or mostly, to each other. The current range of AI feels…
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The best brands stick in our brains because their presence…
The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all the cancellation email can do. Recently, I canceled a subscription. The truth was, I wasn’t entirely satisfied with the company, and someone else could do the same thing for the same money. I left. Within…
Apple didn’t succeed because of the way Steve Jobs dressed. Just like SBF’s hair didn’t put him in jail. We can look at the outré behavior of various Silicon Valley overlords and come to the conclusion that it’s not only a necessary part of the job but actually the cause of their project’s success. That’s…