How To Measure Content Revenue and Prove Success

If the answer is over there, then we’re off the hook. If it comes from the future, comes from away, comes from someone else, then our job is to simply wait for it to arrive. But it could be that your organization already has all the resources it needs to change the dynamic in the…

In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then, I was managing a team that was fairly new to me, and I hated the idea of conducting meetings. The questions flew around randomly, the objective changed every minute,…

In 1840, at the dawn of the information age, the king of Sardinia asked Charles Babbage what nearly instant messaging like the telegraph could possibly be good for. Twenty years later, it was obvious. When I first saw Prodigy in 1986, I saw that the consumer internet would have many possibilities, but I didn’t have…

In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully. Post Views: 199

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create or incorporate compelling images into your brand‘s website for the first time and you’re not sure how you’re in luck. In this post, I’ll share my tips and…

I’ve been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of savvy when it comes to content marketing, there are plenty of… Read more › Post Views: 191