How To Measure Content Revenue and Prove Success

Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online community is crucial to a successful social strategy. Active social communities can establish your brand as an industry expert and provide additional value…

Discover the surprising impact of brand keywords for OpenAI, showcasing the power of creating demand out of thin air and dominating search results in this insightful brand success story. Post Views: 306

It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that one day I would stop using the search giant. But… Read more › Post Views: 299

Building a bridge is far more difficult than maintaining one. While it’s tempting to imagine that we’re always racing forward, it’s far more likely we’ll benefit from traveling over this bridge again one day soon. Post Views: 153

Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO best practices, like URL optimization. Google’s algorithm updates have shaken up the scenery of SEO. However, URL optimization has stood the test of time. This is an essential element of…

In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot? Post Views: 219