How to Make AI Your Writing Sidekick for Content Marketing

Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for social media marketing managers from 2020 to 2030. To help you stand out…

When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023, as I searched for my favorite blue icon on the phone, I found a black icon instead. It had actually happened! Elon Musk had indeed decided to rebrand this popular platform, choosing to…

The content or marketing team’s job isn’t over once a piece of content goes live. To get the most value, you’ve got to teach your sales teams how (and when) to use it. Here’s how to enable your sales team to be your best distribution partner. Post Views: 38

I follow various content creators on social media and visit their platforms frequently. I often notice some will mention affiliate links in their content and how purchasing from those links helps them earn commissions. Before working in marketing, I wasn’t sure what that meant. Now, I know these creators participate in affiliate programs, and if…

There are very few activities that are fully reversible. Ice sculpture might be one of them. Once the ice melts, all the effort and information is lost, and refreezing lets you begin again with a new, fresh block of ice. Of course, it’s not completely gone. The thing you made remains in your memory, and…

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email…