How to Integrate LLMs into Your SEO Workflow

Creating social media strategies can be overwhelming, especially when you’re just launching your brand or just building your online presence for the first time. So many channels, features, tools, and products available – but so little time to fit them all into your marketing strategy. If you don’t have a full-time team of social media…

The site gives movies two scores on a scale from 1 to 100: One is from critics, and the other is from typical viewers who are taking the time to chime in. Many movies have virtually the same score in each category. But some films have a 40 or 50 point gap. How could the…

How often do we assume that popular things are good, and that good things become popular? If your work doesn’t catch on, does that mean it wasn’t good? In almost every field, people with insight, taste and experience admire and emulate good things that aren’t popular, and are surprised by popular things that aren’t good….

Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering. Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing,…

I used to be a content writer for a small web design agency, and my first piece was about website design best practices. I remember my manager going through it and telling me, “All good, but web design isn’t just about making things look good.” Back then, I was young and fresh, and honestly, that…

New years bring resolutions, but those resolutions rarely stick. Creating change is difficult, and it’s hard to do it alone. New years remind us that we might need a better strategy. A philosophy of becoming, a clear vision on where we’re going (and why). Here’s an invitation to make a commitment, and to turn January…