Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t: How to apply the two to persuade and motivate executives and other departments to support your mission.
If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and myriad Post-it notes stuck around your computer monitor. To the average director, it’s nothing short of chaos, but to the regular blogger—it’s evidence of a (desperate) need for an editorial calendar….
Looking for website design examples? Your inspiration journey starts here. Creating a website can feel daunting, but it’s all about making the right choices. The best websites are crafted with care to match your brand and impress your users. Don’t worry about starting from scratch — our drag-and-drop builder and CMS Hub make it easy….
This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores are pointless? No. You just need to know how best to… Read more › Post Views: 68
There’s no such thing as work life balance. There’s simply life. And you spend part of your life at work. One way to change the pressure of work is to expand or contract the size of the container that holds it. It’s a trap to embrace a productivity shortcut that isn’t a shortcut at all–simply…
Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer. To launch successful marketing campaigns, you must know every detail about your audience — their goals, aspirations, pain points, and more. And building buyer personas is a good place to start….
Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know how many blog posts per week were ideal or the best posting cadence for social media. But today, that’s no longer the case. If you’re a marketer or business owner who’s clueless about content cadence…