At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. Start by identifying all the key influencers and decision-makers within the organization.…
In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice. Post Views: 78
Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take this marketing advice to heart? Spoiler alert: It’s not great. Here are 11 examples of bad marketing advice in action — and what we can learn from…
Discover the top 10 takeaways you won’t want to miss from the Whiteboard Fridays we published in 2023. Post Views: 115
Enterprise websites are where technical SEO shines. There’s so much money at stake. One mistake can keep millions of pages out of the index or remove an entire site from search results. One fix can potentially be worth millions of… Read more › Post Views: 59
Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for brands using public-facing generative AI tools? Post Views: 106
IBM isn’t interested in an individual’s journey in B2B buying. The account level is where it’s at. Learn about IBM’s high-intensity framework, which leads to twice the average conversion rate. Post Views: 39