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Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance?’
New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring to motivating? Post Views: 169
The Usability Testing Playbook [Expert Tips & Sample Questions]
As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build that idea without knowing if their audience needs or wants it — they skip usability…
Best Times to Post on YouTube in 2025 [Research]
Despite the rise in popularity of short-form video, I was surprised to discover that YouTube sees the highest usage among social media platforms by video marketers, surpassing TikTok and Instagram. According to HubSpot Blog research, YouTube was the most successful social media platform in 2023, growing by 79% year-over-year. Of the marketers surveyed, 95% said…
The challenge of N + 1
“Just a little more,” might be a useful way to self motivate, until it isn’t. N + 1 pushes us to win every race, every argument, every bank balance competition. Sometimes this is simply a self challenge, not designed to hurt others, but the problem with never being satisfied is that the loser is also…
Optimized or maximized?
Engineers can optimize a bridge. There are some bridge designs that satisfy aesthetic, financial, durability, safety and efficiency needs better than others. The work of optimization is finding the best set of tradeoffs. Maximization, on the other hand, seeks the solution that ranks the highest for just one goal. After it peaked, Yahoo sought to…
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But we hesitate to be the connector. Everyone wants to be trusted, but we hesitate to trust. And everyone wants to be respected, but we often fail to offer our respect. What an opportunity. Post Views: 162
Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance?’
New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring to motivating? Post Views: 169
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As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build that idea without knowing if their audience needs or wants it — they skip usability…