How to Close the Gap Between SEO Recommendation and Execution

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create or incorporate compelling images into your brand‘s website for the first time and you’re not sure how you’re in luck. In this post, I’ll share my tips and…

Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better. That’s how I got a chance to hear about a tactical content shift that led to a startling 35,000% increase in visibility on LinkedIn. When I heard…

Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona. The definition of a buyer persona hasn‘t changed much in recent years. But the trends…

When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. Wouldn’t it be great if we had technology that could carry…

Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience. Post Views: 316

As an ecommerce business, you’re managing a catalog of products with constantly changing inventory, coordinating time-sensitive seasonal campaigns around Black Friday and Cyber Monday, and competing for attention in crowded inboxes teeming with promotional emails. How do you win back shoppers who add items but never complete their purchase? Email marketing software solves these challenges…