How to Close More Sales With Emotion-Driven SEO

I follow various content creators on social media and visit their platforms frequently. I often notice some will mention affiliate links in their content and how purchasing from those links helps them earn commissions. Before working in marketing, I wasn’t sure what that meant. Now, I know these creators participate in affiliate programs, and if…

I consider myself to be a good editor, but I only got to where I am today by practicing my editorial skills.  Being a good editor is a muscle you have to practice. In this piece, I’ll go over how to improve your editing skills with 12 strategies I used (and still use) to edit…

I’m workshopping a new book. For the last few months, I’ve been feverishly writing a book about strategy. Strategy for individuals, small organizations and large ones as well. Strategy for someone seeking to make a difference, and strategy for people who do projects. Starting this week, I’ll be leading a series of discussions and talks…

Authenticity is for amateurs. We want the surgeon, the broadcaster or the musician to show up fully, as the best version of themselves. We know you might be tired from an overnight shift, and authentically feel like phoning it in, but hey, this is the only aorta I’ve got, and I’d prefer it if you…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In his book The Coming Wave, Mustafa Suleyman predicts that AI will be able to successfully build a business in a few years. You would just need to write a prompt like, “Go make…

More content always seems better or at least less risky. But what if you played a different strategy? Play as you would in golf — fewest swings of the club wins. Let’s explore. Post Views: 109