Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature. Rachel Dratch’s and Chris Evans’ exaggerated Boston accents grab your attention. John Krasinski confidently eyeing a too-narrow parking space piques your interest. If you’ve ever squeezed into a parallel parking space, lurching back and forth a few…
Here‘s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here‘s a true statement you don’t hear as often: Your SEO strategy shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when developing and executing a sound SEO strategy for…
Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know how many blog posts per week were ideal or the best posting cadence for social media. But today, that’s no longer the case. If you’re a marketer or business owner who’s clueless about content cadence…
A lot shifted when the Apple Macintosh was introduced, and it wasn’t about the RAM, the chips or the processor speed. Our world changed forty years ago today. Marketing, technology, commerce, luxury brands, communities, communication and our expectations for how we might spend our future all shifted, and fairly quickly. Guy Kawasaki brought me one…
The first was radio and television. Humans around the world spending a significant portion of their waking hours consuming audio and video recordings of other people. The second was the internet. Five to ten hours a day interacting, in real time, with other people, many of them strangers. And the third is AI. We’re about…
Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But extreme reactions can have a chilling effect on creativity. Here’s the real lesson to take from Apple’s failed iPad Pro ad. Post Views: 97