How to Build Your Own SEO Chrome Extension With ChatGPT

The most useful definition of quality: It meets spec. The hard part isn’t putting in enormous effort to somehow beat the spec. The hard part is setting the spec properly. If you’re not happy with the change you’re making and the customer experience, change the spec. And when you meet spec, ship the work. Post…

Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement. But, the real value of this post comes from the expertise shared by these industry leaders:… Read more › Post Views: 135

Acquisitions can have a dramatic impact on your search visibility. Long ago, one of the main competitors of an engineering company I was working with shut down. I asked about acquiring their website and managed to get it for a… Read more › Post Views: 279

A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool. When I opt into an email list, it’s because I anticipate something of…

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%….

Content dates, traffic dips. It’s a tale as old as… web 1.0. But recently I’ve cottoned on to a new strategy that’s helping me claw back some of those lost visits. It’s simple: fill topic gaps in your content. Here’s… Read more › Post Views: 173