How To Automate Your BoFu Strategy With AI [Free Prompts, Templates & Workflows]

The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday. With reckless optimism and zero follow-through. But Katie Miserany, SurveyMonkey’s Chief Communication Officer and SVP of Marketing, thinks the real problem isn’t AI — it’s that most marketers have forgotten a fundamental truth: Just…

My friend Jason points out that this might be where your heart is. What would have to change for you to actually follow the wandering and make it real? Or for your mind to choose to wander somewhere else? Somewhere you’re already going. Post Views: 297

In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted time trying to market to unqualified leads who aren’t the right fit for your business. You can move straight into the phases of engaging and delighting your target accounts. Talk about efficiency, right?…

In most competitive markets, when an organization offers a new benefit, others will quickly move to match it. This means that it’s hard to justify the hard work of creating something better, because it’s just going to become a new standard. It doesn’t pay for a credit card company to invest in customer service, the…

When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I wear each workday. And when it’s all over, I can close my laptop and turn on the TV. Now, I realize how difficult it is to achieve a work-life…