How To Adjust Your Content Strategy for Google’s AI Mode
Struggling to stay visible in Google’s AI-driven search? Learn how to pivot your content strategy for AI Mode and future-proof your brand’s discoverability.
Struggling to stay visible in Google’s AI-driven search? Learn how to pivot your content strategy for AI Mode and future-proof your brand’s discoverability.
Data becomes information when at least one of two related things are true: We learn something for next time We make different decisions or take new actions If you’re not getting one of these things, then the data is simply noise. A distraction that wastes our time and confuses us. Breaking news is up to…
No, Galinda, it’s not all about popular. If you create content only on currently hot topics, you may be forgotten when everyone moves on. Instead, balance work that helps people today with visionary content that guides your audience to a future they want. Post Views: 82
Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization chart that looks at capabilities and efficiencies. Post Views: 202
Is your content strategy falling flat? Learn how to use AI for competitive research and gap analysis to uncover audience insights, identify missed opportunities, and win more traffic Post Views: 91
Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she’s the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she’s a Content Marketer of the Year finalist. Post Views: 260
Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. Then, one day, my boss discovered I did a few content marketing side gigs after hours (which wasn’t a secret). Initially, they were worried and…