How Pipedrive Increased Organic Sign-Ups by 33% with BOFU Content

Emotional enrollment is at the heart of performance, learning and connection. A coach can quickly tell when someone is committed to changing their approach in order to change the outcome–it’s easy to tell this person apart from someone who simply wants what they’re already doing to be more effective. “I want to become someone who’s…

What a waste. Something went wrong, and the other person cared enough about the relationship to let you know. Perhaps they’re hoping that you can rebuild a bridge. That you can see what they see and care enough to do something about it. A half apology is a little like half a balloon. It takes…

Persistent, connected and kind. Most visions of the internet in 1995 were about individuals interacting with content online. It turns out that the internet (inter plus net) is actually about connection. The apps and businesses that were most successful connected people–to ideas, to things or mostly, to each other. The current range of AI feels…

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email…

Lana Swartz coined this term in her breakthrough paper on crypto. A scam always involves a transaction. In the traditional fraud, the scammer tells a lie and the buyer, either with or without diligence, believes it and loses everything. You buy the magic beans, but they don’t grow. But modern scams have a network component…