How Pipedrive Increased Organic Sign-Ups by 33% with BOFU Content

Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit. When you embed your videos on your website or share them on social media, that’s only a start. By doing YouTube ads, you don’t just hope someone watches; you get who you…

The cancellation of diversity, equity, and inclusion programs doesn’t mean marketers can stop welcoming all segments of their audiences. That’s bad for business. Here’s how to create content that resonates. Post Views: 66

Floundering is flopping around and making little progress. A Dutch word for getting mired and lost. Foundering is what we call it when the ship goes down. It’s an ancient French word based on bottom. Too often, in our desperate attempt to not founder, we flounder. Better, I think, to go down with energy and…

I haven’t done a Google search in months. Perplexity is more powerful, more pleasant and more effective. Instead of being corrupted by invasive ads, surveillance and sneaky dark patterns, it presents you with a simple, footnoted explanation of exactly what you’re looking for. Asked and answered. And I like that there’s a pro version that…

I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. The ones that do have…

Learning is complicated. While we’re doing it, it’s easy to imagine that those around us are completely sure of themselves, moving forward in a well-lit space. In fact, if you visit a growing company, a useful school or anywhere that growth is happening, you’ll quickly see that everyone is stumbling forward in the shadows. That’s…