How Cognism Generated $441k in Revenue With Money Keywords

Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.” A second later, though, I’d be much fairer to myself and admit that I was able to make…

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Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research. Post Views: 281

You might even have seen it for yourself. You’re trying to make a simple pasta dish (like aglio e olio) but you have to scroll through a piece that’s thousands of words long, answering questions you didn’t need: Even when… Read more › Post Views: 166

In this mad world of measurement musical chairs, your best defense is to stay on top of the latest terms and how to apply them. Start with these 27 definitions and explanations of how they may fit into your content’s performance strategy. Post Views: 202

When we’re a little behind, we borrow to catch up. Perhaps we borrow goodwill and spend less time than we might on a project. Or we need some money to pay the rent, so we borrow against a paycheck. And a good night’s sleep is tempting to borrow from as well. The borrowing compounds, with…