Travel stories seem like an easy sell. But content litters the skies and roads. So how do tourism marketers get their brands noticed? Five companies share how they tell unexpected (and expected) stories in common (and less common) spaces.
“I’ll remember it later.” I’ll confess, I rarely do. It turns out, it’s easier to remember questions than answers. And tools like Google Docs and photos in the cloud give us a chance to build our own personal search engine. It takes 14 steps to construct the pages in one of my InDesign projects. Inevitably,…
Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market…
For years, I’ve been using this picture of Neil Armstrong when I tell the story of meeting him and hearing his talk at one of his last public appearances: I wasn’t there when this photo was taken, so I relied on a Google image search to find it: I compounded Google’s error. Sorry, Buzz. Neil…
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. The same is true for companies. In addition to the information above, people who…
“We’re thinking of having a holiday every year where kids of all ages go door to door unescorted and beg for candy, and adults dress up in expensive and revealing costumes and get drunk. Would you be likely to participate?” It’s not really a helpful question. (Yes, Halloween is mostly dumb, but it’s clearly popular)….
The money we exchange for a service or item isn’t based on how much it cost to make, how hard it was to produce or how much the producer likes it. That’s hard to hear, because when we make something, we spend most of our time thinking about those very things. Price is based on…