Google Papers: Leaked Documents Reveal Search Algorithm Secrets
Has Google been lying for years about how to optimize for search? The explosive release of internal documents contains interesting revelations. But what should marketers do about it?
Similar Posts
Solo Stove Burns Marketing Team Over Snoop Campaign
Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience. Post Views: 90
On building a cathedral
If you’re in need of a gathering place, a dry, functional, centrally located facility for your folks to meet, a cathedral is probably way more than you need. It’s far more expensive to build and maintain and not optimal in delivering what’s required. But what if this building needs to fill other functions as well?…
The broomstick objection
Every founder, leader, sales rep and person on a dating app has heard this. “Bring me the broomstick!” Why did the Wizard ask Dorothy to bring him the broomstick of the Wicked Witch? It’s not because he needed a broomstick. It’s because he wanted Dorothy to go away. If you send someone away to get…
AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]
If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will be creating AI marketing campaigns. According to McKinsey & Co., 90% of commercial leaders believe…
Shift Your Storytelling Strategy To Co-Create (and We Don’t Mean More Case Studies)
Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking. Post Views: 85
How to Create a Landing Page with High ROI [Expert and Data-Backed Tips]
As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website. Regardless of how my audience “lands” on a…