Google Papers: Leaked Documents Reveal Search Algorithm Secrets
Has Google been lying for years about how to optimize for search? The explosive release of internal documents contains interesting revelations. But what should marketers do about it?
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If they know, they should tell us
Asymmetrical information creates real problems. And fixing the flow of useful proxies benefits both sides. Cigarette companies knew a great deal about the addictions they were causing and the illnesses that resulted. If the public had known, they would have made different choices. Car companies are required to report malfunctions and injuries to the government…
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In hospitality and customer service, perfect is elusive. Someone is going to miss a shift, have a bad day, or fail to understand a situation. But there’s a second kind of error, the one that’s far more common. When management makes bad choices, or underinvests in systems, training and people, it’s not really an error….
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Advertising Metrics: How to Track Impact for Sustainable Business Growth
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The Power of Silence in Negotiation
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A few months ago, on my podcast Nudge, Jonah Berger told me about the power of pausing. The act of pausing seems like a small thing. But recent studies show that pausing can make…