Google Papers: Leaked Documents Reveal Search Algorithm Secrets

The future creeps up on us slowly. But when it leaps dramatically, we notice. One spam phone call a day is an irritation. 1,000 of them destroy the utility of the phone. One photographer undercutting our rates is a threat. 1,000 of them means we can’t make a living at it any longer. We’re facing…

Using social media icons for email signatures is a simple yet effective way to make it easy for your recipients to find and connect with your brand on social media. To help you do that, I share the easiest ways to add social media icons to your email signature, plus offer a few free resources…

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI’s ability to improve everything from business operations to AI marketing funnels piqued my interest. So when ChatGPT took over the news cycle, after my initial skepticism, I haven’t looked back. While…

In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully. Post Views: 64

A lot shifted when the Apple Macintosh was introduced, and it wasn’t about the RAM, the chips or the processor speed. Our world changed forty years ago today. Marketing, technology, commerce, luxury brands, communities, communication and our expectations for how we might spend our future all shifted, and fairly quickly. Guy Kawasaki brought me one…

In this article, I’ll share the structures of some real-world agency reports that have been shared with me and how different size agencies approach SEO reporting. SEO agencies juggle multiple clients, so time spent on a fixed task like reporting… Read more › Post Views: 98