After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators,…
It’s an important question. Lots of opportunities come with one, and going in with your eyes open helps avoid problems later. Two challenges: Sometimes, a really good opportunity doesn’t actually have a catch. And spending a lot of time looking for one keeps us from the work we ought to be doing. And sometimes, a…
Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not a PR expert. I did a bit of outreach a… Read more › Post Views: 60
For everyone on the team… Do you care enough to do great work? Can we agree on what great work looks like? When the world changes, do we have a process to redefine great work? Do you have the tools you need to reach your goals? How could we create a system where great work…
Like most millennials, I consider myself an Instagram native. I’ve used the platform for both my work and personal life for what feels like a lifetime, and in doing so, I’ve had to come up with thousands of Instagram post captions. And, after putting different approaches and trends to the test throughout the years, I…
We’re bombarded with tens of thousands of messages everyday — and most of them are extensions of brand strategies. Instagram influencers tell us how to book a free first-class flight, the city bus is wrapped with an Apple ad, your favorite TV show has been interrupted by commercials ever since the streaming service raised prices….
People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and other underrepresented communities in your content. Post Views: 58