B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.
Novels, movies, even consulting, are based on a knock knock business model. Tom Cruise made a movie, and you need to buy a ticket to see it. Jane Collins is an engineering professional and you need to pay to get their insight about how to fix your bridge. This 300-page autobiography is worth your time…
“AI is brilliant and it can do everything.” “AI hallucinates sometimes and it can’t be trusted.” “AI is a trick, a clever way to induce people to believe it’s human-like, but it’s not.” It turns out that AI hallucinates all the time. Sometimes, these hallucinations are useful, worth interpreting as helpful contributions, and sometimes, not…
Most of the pitch and the demo is all about how terrific our plans are, and how well our gadget works. But if we hope for resilience, perhaps it makes sense to show off how gracefully the system breaks. Because it will break. Because plans won’t work out. Because we’ll be surprised. And then what…
A problem without a solution isn’t a problem, it’s a situation we have to live with. But most existing problems do have solutions. We just don’t like that solution. The solution might be challenging, or feel risky, or lead to an outcome we’re not happy about. It’s tempting to announce that this means the problem…
Courage is a generous act that involves risk. It’s not courageous to hang out with friends and make a crank phone call. The risk involved might be actual risk (it took courage to go to the moon) or it might feel risky (raising your hand at a meeting to ask a useful question probably has…
He had a hard time lying because his nose got longer every time he did. Gas-powered leaf blowers would disappear if the smoke they belched out was black instead of invisible. And few people would start smoking if the deposits on their lungs ended up on their face instead. We’re not very good at paying…