Floundering is flopping around and making little progress. A Dutch word for getting mired and lost.
Foundering is what we call it when the ship goes down. It’s an ancient French word based on bottom.
Too often, in our desperate attempt to not founder, we flounder.
Better, I think, to go down with energy and direction than to simply meander. It turns out that calmly executing a plan makes it less likely you’ll sink.
A common shortcut to cultural divisiveness is to find the single worst person in a different group and highlight and attack their behavior. By making it clear and obvious that this is what THEY (the plural) want and who THEY are, it’s easy to walk away from a larger we. Their worst troll becomes their…
In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email…
Here‘s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here‘s a true statement you don’t hear as often: Your SEO strategy shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when developing and executing a sound SEO strategy for…
You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing. Post Views: 72
Perhaps you create spreadsheets to collect data, track campaigns, or organize weekly assignments. But have you ever thought about using spreadsheets to make a calendar? If not, let me tell you why Google Sheets is the perfect tool for your content calendar. If you often work on campaigns for different clients, creating individual calendars in…
If we’re to publish, teach, invent, imagine or promote, we need the confidence to believe that we have something to offer. That we are, in some way, right. But the enterprise of rational thought is based on theories, tests and improvements. We can never be certain, all we have is the best available explanation. So…