F*** Traffic: How To Prioritize Conversion Over Vanity Metrics

There’s a delay between the time something goes wrong and when we notice it. Sometimes, it can take years. Part of the art of project management is noticing things more quickly. And it helps to acknowledge that by the time we notice something, it’s probably too late to easily undo it, and our work involves…

It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer, I rely on content audits to keep track of how content is performing, understand what needs improvement, and use analytics to inform future campaigns. In this post, I’ll…

When we do something nice for someone, a ‘thank you’ and a smile is nice to receive. And, in many parts of human culture, it’s a bit expected. But when something goes wrong, if we drop a plate or miss a turn or make someone late, it’s particularly delightful and memorable if we are greeted…

With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips. Post Views: 356

Walk into an office, and the person behind the desk begins an interaction. You respond (or react). They respond (or react) in turn. Answer the phone. Caller ID tells you who it is–are you smiling? How much enthusiasm or disdain or annoyance or delight comes through? The caller responds (or reacts). And so it goes….

Account based marketing isn’t just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select high-propensity accounts. From there, marketers align revenue teams around orchestrated, personalized, and multi-channel programs tailored to buying groups within those accounts.   So, marketing doesn’t “throw leads over…