Will AI lead content and marketing into a complacency crisis? Maybe — if you outsource your most important work to it. But there is an antidote. Robert Rose explains how to break out of the mundane with some deeply human work.
When you’re reading a good historical novel, you might be there and then. When you’re checking your email, you are in a conversation between and among, over there, not here. When you’re imagining what went wrong in that conversation yesterday, you are living in yesterday. And when you’re scripting the next conversation you’re going to…
On October 22, around the world, I’m helping to organize hundreds of in-person get togethers. A chance to share your work and have a conversation about your strategy with others. Mutual support and peer connection. All the details are on this page. It’s free. A chance to connect and make an impact. Looking forward, together….
Besides your content, using one of the best fonts for resumes may help you get a recruiter’s attention. Studies have shown recruiters typically scan a resume for six to thirty seconds before deciding if an applicant is fit for a role. With only a few seconds to demonstrate your qualifications for a position, every detail counts…
Business jargon has long dominated corporate conversations, complicating straightforward discussions. My colleague Shannon and I tackled this issue a few years back by creating Business Babble Bingo—a playful yet enlightening game. This game was our subtle rebellion against the meaningless buzzwords dominating meetings, presentations, and websites. But despite the time elapsed, the problem of business…
If you’re looking for a video marketing guide, you’re not alone. Of all businesses, 90% use video marketing as part of their overall digital marketing strategy. And 68% of marketers who aren’t using video plan to build a video strategy in 2024. There’s no strategy like video marketing for educating, generating leads, and converting customers….
If productivity is useful work created by time or money, it’s worth thinking about what we mean by ‘useful’. There are areas where reliability is crucial. It turns out that building an airplane that works 95% of the time is incredibly easy compared to building one that never crashes. I think we’re all pleased that…