Elevating Women in SEO for a More Inclusive Industry
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How to Get Verified on TikTok: A Step-by-Step Guide
As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. It feels exclusive and rare, meaning you stand out from the crowd. And with TikTok predicted…
Marketing Budget: How Much Should Your Team Spend in 2024? [By Industry]
Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their budget in 2024. We’re looking at 57% who feel somewhat confident, and 26% who are very confident their budget plans will maximize ROI for their business. I want you to feel confident in your spending…
March is strategy month
January feels like the start of the year, but there’s always a hangover from the holidays. In the northern Hemisphere, February is dark and dreary and we’re mostly hunkering down waiting for the short month to end. But March? Around the world, March can be a chance to get down to the work we committed…
Top Behavioral Targeting Tools Marketers Should Know About
Like many others, I get dozens of emails a day. If the subject line’s irrelevant to my interests, I’m scrolling by and ignoring it. Or, worse, I might click on an email and hit the unsubscribe button after deciding it wasn’t worth my time. If you’re a marketer, you want to avoid scrolling and unsubscribes…
Rainy day surfer
Of course you’re going to get wet, that’s part of the sport. And yet, only the hard core surfers show up in the rain. If your project is about making things better, organizing the disorganized, connecting the disconnected and building community, you shouldn’t wait until the conditions are ideal. Broken systems need your help precisely…
Dumbing it down
There’s a lot of pressure to make things dumber. Better to make it dumb than to have someone simply walk away, apparently. With so much to consume, and an unlimited amount to learn, there’s a race to make knowledge into a checklist item. Freon gas! Large language model! Coefficients! Many people just want to say…
How to Get Verified on TikTok: A Step-by-Step Guide
As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. It feels exclusive and rare, meaning you stand out from the crowd. And with TikTok predicted…
Marketing Budget: How Much Should Your Team Spend in 2024? [By Industry]
Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their budget in 2024. We’re looking at 57% who feel somewhat confident, and 26% who are very confident their budget plans will maximize ROI for their business. I want you to feel confident in your spending…
March is strategy month
January feels like the start of the year, but there’s always a hangover from the holidays. In the northern Hemisphere, February is dark and dreary and we’re mostly hunkering down waiting for the short month to end. But March? Around the world, March can be a chance to get down to the work we committed…
Top Behavioral Targeting Tools Marketers Should Know About
Like many others, I get dozens of emails a day. If the subject line’s irrelevant to my interests, I’m scrolling by and ignoring it. Or, worse, I might click on an email and hit the unsubscribe button after deciding it wasn’t worth my time. If you’re a marketer, you want to avoid scrolling and unsubscribes…
Rainy day surfer
Of course you’re going to get wet, that’s part of the sport. And yet, only the hard core surfers show up in the rain. If your project is about making things better, organizing the disorganized, connecting the disconnected and building community, you shouldn’t wait until the conditions are ideal. Broken systems need your help precisely…
Dumbing it down
There’s a lot of pressure to make things dumber. Better to make it dumb than to have someone simply walk away, apparently. With so much to consume, and an unlimited amount to learn, there’s a race to make knowledge into a checklist item. Freon gas! Large language model! Coefficients! Many people just want to say…
How to Get Verified on TikTok: A Step-by-Step Guide
As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. It feels exclusive and rare, meaning you stand out from the crowd. And with TikTok predicted…
Marketing Budget: How Much Should Your Team Spend in 2024? [By Industry]
Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their budget in 2024. We’re looking at 57% who feel somewhat confident, and 26% who are very confident their budget plans will maximize ROI for their business. I want you to feel confident in your spending…