E-E-A-T Quick Wins — Whiteboard Friday

Content makes the world go ’round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected…

Persistent, connected and kind. Most visions of the internet in 1995 were about individuals interacting with content online. It turns out that the internet (inter plus net) is actually about connection. The apps and businesses that were most successful connected people–to ideas, to things or mostly, to each other. The current range of AI feels…

They’re everywhere we look. Here are a few thoughts on the ones that won’t go away: First, is it a problem or a situation? Problems, by definition, have solutions. You might not like the cost of the solution, the trade-offs it leads to, or the time and effort it takes, but problems have solutions. On…

One way to look at power is “you get to tell people what to do.” But an alternative is that the most powerful institutions, brands and people are the ones who are in alignment with their audience. Trust and the benefit of the doubt are more powerful and resilient than command and control. It’s more…

I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person…

A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI. In this article, we’ll look at what a landing page is and how having one (or more) can help you generate results. Our recent survey shows that 1 in 3 brands will see higher landing…