Crickets? Rethink Your Livestream Strategy

Somewhere, there is the ideal soil for growing mangoes. Or the best possible wave for surfing. Or the most romantic sunset for a proposal. But it’s not right here and it’s not right now. Our success has a lot to do with how we dance with conditions that aren’t quite perfect. Post Views: 130

For instance, here’s a popular SEO guarantee: And another possibly too-good-to-be-true guarantee: Not to mention this oh-so-safe and completely risk-free guarantee offering a “huge amount” of “naturel” backlinks 🙄 Sarcasm aside, I get it. As a business owner, guarantees like… Read more › Post Views: 112

Think you’re good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other AI image generators, it’s getting harder to detect AI imagery.  Take this quiz and find out how good you are at finding AI in everyday images, videos, and illustrations.   Post Views: 24

I became a marketer because I love storytelling — a craft that I and many other content strategists treat like an art. Like all art, storytelling requires creativity, vision, skill, and practice. The result of this discipline? Marketing campaigns that really pull your audience in. When I think about storytelling in business, my mind goes…

Consider a simple graph of the temperature of the Earth over time. There’s nothing interesting about any frame of this graph. But when we pause for just a few seconds for it to load and render, we can see 150 years unfold and then the truth becomes apparent. The snapshot is a useful way to…

I am a thought leader. I feel gross for typing those words. But here’s something that feels less gross to type: over the past decade, I have been lucky to find a small-but-important group of people that give a damn… Read more › Post Views: 45