Crickets? Rethink Your Livestream Strategy

“Do as I say.” That’s industrial management in four words. If you don’t follow the instructions to the letter, you’re insubordinate. Not subordinate. Complete subordination might have been the goal in an industrial setting. But now, it’s dangerous, expensive and inefficent. Because people close to the work know exactly what needs to be done. The…

Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch. Post Views: 98

Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Exploring personality types can enhance your marketing strategy. Post Views: 197

In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories…

At Ahrefs, our machine learning team has built an AI content detector (codenamed bot_or_not). We’re about to release the AI content detector for Ahrefs customers to use, so we decided to put it through its paces with a question we’ve… Read more › Post Views: 22