Content Strategy for Startups: The Ultimate 8-Stage Roadmap — Whiteboard Friday

(Un)fortunately, content creation is still a very manual job, but on the bright side, there are some great content writing apps that can help us — a ton. Crafting ideas, organizing content, refining language, and boosting readability are just a taste of what these tools bring to the table. Below, I’ve curated a list of…

When I asked experts for their #1 PPC tip for beginners (see my introduction to search ads), many said it’s smart to focus on keywords that are less popular, more specific, and cheaper. This guide will help you find those… Read more › Post Views: 50

Peeves make lousy pets. They undermine us and put us on edge. But quirks? Little eccentricities we see in the world that offer a cost-free smile. Habits or interactions that always make us a little lighter on our feet and open the door to better… They’re easy to find, not hard to adopt and don’t…

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. “Use AI. But not too much AI … and in the right ways.” “Optimize for SEO – but it’s changing completely and irrevocably, so also optimize for other…

A new study reveals which sites send generous referral traffic (and which don’t). Google tops the list, but don’t overlook other search engines and social sites where you might face less competition. Here’s how to grab your share of referrals from non-Google sources. Post Views: 195

Massive leaps in utility and quality are extraordinary events. Going from ver 2.0 to 3.0 is a step change. But that is almost never what improvement looks like. Instead, the persistent commitment to slightly better on a regular schedule inexorably makes a difference over time. Post Views: 180