Content Strategy for Startups: The Ultimate 8-Stage Roadmap — Whiteboard Friday
Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness.
Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness.
Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market…
We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the traffic share for each intent. Check out this write-up from Si Quan for some more things we might add. For the visualizations,… Read more › Post Views: 199
Meta finally learned human people don’t like fake friends who lie. But that news doesn’t signal the end of AI-generated online personas. What should marketers think about when considering digital characters for their brands? Post Views: 82
You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, none of it matters. One of my favorite quotes on storytelling comes from Morgan Housel’s book Same as Ever, where he says, “Storytelling is leverage.” It’s such a simple yet powerful idea: no…
I can answer one of those questions for you. (Sorry, the universe thing is above my pay grade.) I work at Ahrefs, and we pronounce Ahrefs like “H-refs”. It’s how we say it in company meetings, interviews, sales calls, YouTube… Read more › Post Views: 69
Like all good metaphors, it might be practical too. Your ‘shoes’ are the point of greatest leverage. The spot where you have traction and engage with the world most directly. For a freelancer, it might be the way you engage with customers, or your software tools. It might be the reputation (or lack of reputation)…