One way to look at power is “you get to tell people what to do.”
But an alternative is that the most powerful institutions, brands and people are the ones who are in alignment with their audience.
Trust and the benefit of the doubt are more powerful and resilient than command and control.
It’s more difficult to earn this leadership role, and more valuable once you have it.
Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It took 51 minutes! That’s a long time to wait! Luckily, you can cluster keywords much quicker in Keywords… Read more › Post Views: 79
It’s no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of your brunch instead of skydiving pictures in Australia. But you’re probably more marketable than you think — as Instagram is a popular channel for influencers to…
As a content marketer, a website audit is vital to my work. An analogy I like to use is that optimizing an existing website for search engines without conducting a thorough audit is akin to steering a boat without a rudder. It’s directionless, at the mercy of the wind and waves (or in this case,…
The ultimate guide to building an email list. Create and grow an email list, and discover six ways to use it to improve your SEO. Post Views: 67
When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? This is something we must work on right now, and tomorrow, and every single day until the meeting happens. Post Views: 33
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. Years ago, I underwent a total rebrand….