Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules…
To win big with influencer marketing, B2B brands need the right game plan. Build it with this expert advice on selecting valuable partners, determining goals, and effectively positioning content.
Points aren’t just for games. Points are how we keep score and decide what to do next. Pick your scorekeeping wisely. Too much focus on the score can bend us or break us, pushing us to engage with too much focus and without regard for balance. And our attachment to obvious points strips us of…
What does it take to create helpful content post HCU? In this detailed guide, Maryann shares a blueprint to guide your content creation efforts
One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business that only looked good from the outside. Creating only to satisfy the eyes of onlookers, audiences, and critics would be, and will always be, a waste of my time….
More than 300 marketing pros told us whether their worst fears or wildest dreams have come to fruition since the launch of Google’s AI Overviews (formerly SGE) in May 2024. The much-hyped and much-criticized event, which Google immediately scaled back after AI Overviews (AIO) served users with incorrect and potentially harmful info, marked the wide…
If generative AI is ever to be more than a distracting novelty, you may need more people on your team, not fewer. Here’s why (and which skills they’ll need).
There’s the James Bond villian sort of power, based on division, dominance and destruction. This is the short-term power of bullies, trauma and mobs. And then there’s a more resilient form of power. This is power based on connection, discussion and metrics. A power based in reality over the long term. Divisive power tears things…
Culture has stability. “The way things are around here.” When we are pushed too far from our norms, life gets stressful. Some of the people in the systems that used to keep things stable have discovered that they can make a profit or gain an edge by embracing extremism instead. You might not have thought…