Culture has stability. “The way things are around here.” When we are pushed too far from our norms, life gets stressful. Some of the people in the systems that used to keep things stable have discovered that they can make a profit or gain an edge by embracing extremism instead. You might not have thought…
The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry…
I won’t pretend I’m an event marketer. But my mom has been a director of special events for over 20 years (shoutout to her), so I completely understand the importance of good event registration tools. I’ve heard her rattle off the many tasks that need to be completed before, during, and after an event. And…
There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that…
Racehorse American Pharoah had left heart ventricle bigger than most. Learn how that data discovery led to big success, and how you can use data analytics to reveal surprising insights and drive valuable marketing success.
Principles have a priority. Isaac Asimov’s three rules of robotics were: First LawA robot may not injure a human being or, through inaction, allow a human being to come to harm. Second LawA robot must obey the orders given it by human beings except where such orders would conflict with the First Law. Third LawA…
It’s a lazy amplifier. “Very” can modify almost any adjective, but it might not deliver our intended message. Putting it in front of a positive like “charming” or “kind” or “generous” can make it clear that we mean what we said, but more so. But, placed in front of a description of otherness, it can…
If worrying about paying the mortgage gets you motivated to lean hard into the next project, don’t be surprised if that sort of fear arises every time you have hard work to do. If your goal is to teach the naysayers a lesson, remember that you’ll need to find people who you want to defeat…
Learn how to transform your brand from a digital unknown into a recognized entity in Google’s Knowledge Graph. Jes Scholz’s Whiteboard Friday guides you through three essential steps: crafting a clear brand identity, implementing proper schema markup, and building meaningful connections that boost your visibility across Google’s ecosystem.
I’d venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites to family invites, it’s a lot to sift through—and you’ll likely only click if an email has one of the best subject lines to capture your attention. According to HubSpot Research, 65% of surveyed marketers…