In just about every group, people decide in advance how they’ll show up when it comes to learning, to winning and to responding to opportunities. They’re wearing a hat with a label, and over time, it’s not hard to recognize. This can change based on pedagogy, social conditions and the juxtaposition of status roles, but…
AI Overviews is meant to quickly deliver information to searchers, but it is delivering misinformation that ranges from plain bizarre to perilous to public health. Miriam rounds up some of the oddest AI overviews that have been spotted, explains why we’re being exposed to this feature and focuses on a famous reality-check anecdote.
Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. As a chief content curator, I’ve created many Facebook ads, and I can attest to this. The platform’s sophisticated targeting options make it an incredibly effective tool for reaching my audience….
You know those instantly recognizable logos like Nike’s swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full meaning of these designs. There’s often more to them than meets the eye, and those little details make them even more special. In this post, I’ll share 30 hidden messages…
In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to…
At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than business terms: ROI, ROA, ROAS… 🥲I could even imagine fluffy Chow Chow named “ROAS” chasing after a Shih Tzu named “ROI.” Years later, I catch myself using those terms even in everyday life….
Where’s your permit? Who said you could try to solve this problem? I don’t get it… That’s too original. It’s not original enough. You missed a comma. That’s not funny. That’s been done before. That’s never been done before. It’s not your best work. None of us are authorized to solve interesting problems. And there…
Two of the building blocks of a resilient society. And the opposite of the lazy shortcut. The meanings of both clauses change over time… Play fair: Everyone gets an opportunity to participate, from the very beginning Leave your campsite cleaner than you found it Take responsibility for the effects and side effects of your work…
AI agents are going to overhaul the way we think about buying and selling. Uber already did this in a small way. They organized the drivers, and now they organize the riders. Hailing a cab was already sort of anonymous, but with competition and structure, AI will continue to get better at finding the right…
In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice.