SEO is a well-known and widely used marketing tactic, but convincing your boss—or a room full of skeptics—can be tough. So, to make this easier for you, I reached out to over 100 SEO pros and asked what arguments they… Read more ›
Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest? Below, you’ll see some of the best examples around, along with some free templates to get you started. Dive in below and find your favorite Table…
As someone who’s been a part of multiple teams throughout my career, I’ve found that it’s often the same drill when introducing yourself. Your manager, head of department, or CEO is likely to ask you to introduce yourself and then mention something interesting about yourself. If you’ve gone through the same drill a few times,…
In this article, I’ll explain the framework and tools I’d use to approach quick SEO and the 8 methods I’d focus on first to get results quicker. To accelerate SEO results, we need to be strategic. This starts by understanding… Read more ›
Myrtle Beach’s tourism bureau chief talks about why they created a series about traveling with autism that may soon hit a popular streaming service. He also recaps their debut owned content, Chef Swap, which appears on the Cooking Channel.
If we’re to publish, teach, invent, imagine or promote, we need the confidence to believe that we have something to offer. That we are, in some way, right. But the enterprise of rational thought is based on theories, tests and improvements. We can never be certain, all we have is the best available explanation. So…
Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a writing sample for job applications. Frankly, I was in over my head. And the market was ruthless. If you’re reading this feeling the same way:…
It’s no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of your brunch instead of skydiving pictures in Australia. But you’re probably more marketable than you think — as Instagram is a popular channel for influencers to…
If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first. Otherwise, you face the risk of chaos. You either end up writing on random topics that don’t fit your intent and personas well, cannibalize your existing SEO keywords, or run out of…
Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. I personally love using Adobe Illustrator to make personalized images for my small business and my website, such as favicons and logos for social media. Yet, it can be tough (or impossible) to justify Adobe Illustrator’s steep $239.88/year pricing. I also…