6 Things SEOs Should Advocate for When Building a Headless Website — Whiteboard Friday
Discover the essential considerations for SEOs when building headless websites in this insightful Whiteboard Friday by Peter Richman.
Phases of Website Redesign: The Ultimate Guide for Marketers
So, you want to start a website redesign. Maybe you just finished a brand overhaul, or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision…
Should Your Brand Shout Its AI and Marketing Plan to the World?
To use AI or not — it’s the question on every marketer’s mind. But there’s a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?
The grid of inquiry
Expertise and firmly held beliefs don’t always go together. Here’s a simple XY grid to help us choose where to sit at whatever table we’re invited to: Plenty of well-trained professionals have earned the right to have strongly held beliefs. These convictions save them time and error, particularly if the world is stable. Surgeons, jugglers…
Battling for Attention in the 2024 Election Year Media Frenzy
As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. In this article, we’ll…
How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of…
16 Best Bulk Email Services for 2024
You’ve seen that email marketing works wonders for your business. So, you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook. Enter: Bulk email service providers. Over the years of working as an email copywriter, I have had the…
UTM Codes: How to Create UTM Tracking URLs on Google Analytics
How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, I will take you…
5 Real-Life Ledes That Kinda Work (and How They Could Be Better)
Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques.
Dreams, plans and contradictions
Dreams are fine. And dreams involve contradictions. We want this AND that, but both can’t happen. That’s what keeps them from being plans. Plans embrace boundaries and reality, they don’t ignore them. Plans thrive on scarcity and constraints. Plans are open for inspection, and a successful planner looks forward to altering the plans to make…