How to Create a Complete Marketing Strategy in 2025 [Data + Expert Tips]

We marketers know that creating a marketing strategy is essential to effectively nurture our customers, improve our business’s bottom line, and increase the ROI of our efforts. A marketing strategy is especially critical if you want to use the highest ROI trends we’ve seen in 2024: short-form video and AI. To get powerful results, you…

Everything costs

But not all costs are the same. There are three kinds of costs that people get confused about, but understanding them, really understanding them–in your bones–unlocks opportunity. Opportunity cost: If you eat the cupcakes, you can’t also eat the brownies. Every time we choose to do something, we’re choosing not to do something else. Sunk…