Ever since then, the idea of starting another affiliate site and getting serious about it has always been in the back of my mind. I’ve just never had the time due to my day to day work at Ahrefs. But… Read more ›
I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program was. Most importantly, it taught me a valuable lesson: soft skills can be equally as — if not more coveted — than hard skills. In my experience, soft skills development is seen as a sign…
Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s working, what’s not, and where there’s room to grow. By using data effectively, I gauge the impact and success of my efforts. In this blog,…
Nearly 150 years ago, George Eliot gave us a name for our project. She pointed out that we could ameliorate the problems of the human condition, day by day, year by year, toward better. Max Roser highlighted three sentences that seem like they can’t all be true: “The world is much better. The world is…
Noticed a sudden drop in direct traffic? Discover 5 key reasons for the decline and learn how to diagnose the issue effectively to keep your analytics on track.
In this article, I’ll share some examples of calculators that caught my attention and show you how I found them. (And how you can make one, too.) Key stats The highest traffic calculator in my research was an Indian systematic… Read more ›
It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer, I rely on content audits to keep track of how content is performing, understand what needs improvement, and use analytics to inform future campaigns. In this post, I’ll…
Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential — yet managing them can be challenging without proper documentation. Without a clear, organized visual for others to follow, communicating said ideas becomes even…
I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my favorite things. Why? Because it helps me analyze what is and isn’t working. I can then use these actionable insights to create or improve upon any content strategy….
Humans are unique. We give names to the days of the week (we even have weeks). We eat something different for breakfast than dinner. We chronicle the passage of time. In fact, our chronicling of time is what makes it noticeable. Coordination can only happen when we’re in sync with our peers, and coordination is…