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The ultimate guide to building an email list. Create and grow an email list, and discover six ways to use it to improve your SEO.

When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023, as I searched for my favorite blue icon on the phone, I found a black icon instead. It had actually happened! Elon Musk had indeed decided to rebrand this popular platform, choosing to…

Artificial intelligence is a bit of a controversial topic in the world of content creation. In an industry that prides itself on creativity and a do-it-yourself approach, many wonder if AI has a place in the creator economy. As a content creator myself, I’d say the answer is “Yes,” with moderation. There are many benefits…

Some restaurants keep a photo of the local reviewer in the kitchen. The thinking is that if someone notices she’s in the building, everyone can up their game. And some musicians wait eagerly for A&R person to be in the crowd. If they really kill it tonight, a record deal might ensue. The most resilient…

…but hurry. The words matter. Rushing has a built-in excuse. Rushing pushes us to skip steps or ship junk. But hurrying acknowledges how precious this moment in time is. It honors our good fortune to be in this place, able to contribute something generous.

Many marketers spend time with their CRM systems. Expensive cloud-based tools that automate Customer Relationship Management. Maybe customers don’t want to be managed. They probably don’t. It might be more useful to think of our most important work as customer relationship leadership. CRL is voluntary. It’s done with customers and for them, not to them….

Learn about Google updates from this Spring in this Whiteboard Friday with Tom Capper.

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.

The intentional, noticed choices are obvious. “Vanilla or chocolate?” But most of the choices we live with are unseen. They’re expensive, challenging and invisible. When we plan an event with an outdoor component, we’re choosing to be anxious about the weather in the week leading up to the big day. When we buy something with…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If you want to double your sales, you need to double your email list. Your list is a direct line of contact to reach the people who are interested in what you have to…