There are lots of cultural lotteries around us. The next pop song, the book that everyone is talking about, the blog post or video that goes viral… it even applies to who gets into a famous college or is selected by the AI screening for a good job. The usual advice is: Fit in. Copy…
Well, not always. That’s why it’s so important. We don’t expect an actor to tell the truth. That’s their job. Musicians and other performers are playing a role. And social niceties encourage us to put on a smile and share appreciation, even in situations where it might not be fully honest. On the other hand,…
In this week’s episode of Whiteboard Friday, Chima walks through what you can do before, during, and after your research process to ensure you’re creating elevated and relevant content within your topic clusters.
When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. Now, when I lecture marketing students at my alma mater, I couldn’t imagine not…
You’ve heard it before — forms are the gold standard for capturing leads, tracking industry trends, or gathering customer feedback. But to create that conversion or feedback, you need a form builder tool. I’ve reviewed the 11 best online form builders so you can find the best one that fits your needs. I’ve used forms…
Facts are important, but facts don’t create learning. Stories do. A story fits into (and changes) our understanding of the world. Good teachers are storytellers, and storytellers are teachers. Notes, then, aren’t recitations of facts. They’re story prompts. A good note reminds you of a story that you already understand.
Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.
Looking for SEO AI tools to improve your process and workflows? Mike King shares 24 ways he’s using AI plus custom GPTs you can start using now.
I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct…
I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started working with a local pole fitness studio in my neighborhood. I want to help it gain new students. So, dear reader, we are going to learn about AI…