The second worst is the unaware sort. The work doesn’t meet spec, and we don’t even realize it. The worst is uncaring. We know the work doesn’t meet spec, but we don’t bother to fix it. But there are other varieties, and some are worth seeking out: There’s the incompetence of creativity and art, where…
I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out. At times, it feels easier to just accept reality and move on. “Well, that new hire wasn’t the right person for our team right now. We’ll do…
Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%….
Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros and cons of each and return with my findings so that you can make an informed decision about marketing your brand. I’ll go over what the two terms mean, and how they work together. Then,…
Tired of repetitive SEO tasks? Discover 8 powerful ways to automate your SEO and content workflows with LLMs, freeing up time to focus on strategic growth.
Selfish is easy. Short term is easy. Complacent is easy. Turning our head and ignoring the problem is easy. Going along to get along is easy. But easy isn’t the point. Better is. Challenging the status quo is difficult, and worth it. Happy Birthday.
Learning is a journey of incompetence. First, we realize that there’s something we don’t know. Then we see that we’re going to be better at it, and we’re not good at it yet. Then we figure it out and we’ve succeeded. Repeat. When we pre-process the information and simply test people on it, there’s no…
The experience of the now is often more vivid than a distant memory. As a result, we can make decisions in the future without enough regard for how we felt the last time we were in a similar situation. Here’s a simple hack that can inform your decisions… You know someone who recently got the…
And, unfortunately, the problems don’t end there—ChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege. Can you get the same (or better) functionality from a different AI tool? I think so. I am currently… Read more ›
A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. Initially, I felt completely overwhelmed — until I sat down and created a detailed action plan. By breaking the campaign into smaller, actionable…