When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. I’ve become so accustomed to the wide accessibility of information on the Internet that I’m willing to do anything to maintain that…
Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal. So when I got the chance to chat with Christophe Combette, a director of product management at Google, I wanted to know what there is…
Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list.
Walk into an office, and the person behind the desk begins an interaction. You respond (or react). They respond (or react) in turn. Answer the phone. Caller ID tells you who it is–are you smiling? How much enthusiasm or disdain or annoyance or delight comes through? The caller responds (or reacts). And so it goes….
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I moved to the United States exactly a decade ago. I’ve been saying this a lot lately — perhaps my brain is still adjusting to this milestone. I remember when a friend once said,…
Recently, I came across a viral video from Jensen Tung, a talented creator on our HubSpot Creator Network. In the video, Jensen created a YouTube channel using only AI! He made it look easy, but is it? I had to see for myself and document my own experience. So, read this blog post to follow my…
Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many fun opportunities to get creative and to make things even better — they actually work. According to recent HubSpot Research, marketers rate Instagram the #1…
B2B marketing is more than an intellectual puzzle to solve. To succeed, you have to know and care about the people you’re creating marketing for — and also the products and services your brand creates. Here’s why.
Consider a simple graph of the temperature of the Earth over time. There’s nothing interesting about any frame of this graph. But when we pause for just a few seconds for it to load and render, we can see 150 years unfold and then the truth becomes apparent. The snapshot is a useful way to…