Every tactic…

Has a strategy behind it. Often unsaid, undiscussed and hidden. It’s easier to simply play with the tactic of the moment. Tell me what your tactic is trying to accomplish and I’ll be halfway to understanding what your strategy is. But it makes a lot more sense to announce your strategy first, and then invite…

How to use buyer journey keyword research to unlock SEO-generated revenue

I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up. The problem? I couldn’t quantify a single sale from two million visitors. I…

28 free advertising tips for your small, large, or local business

When I first started my small business, advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns. But over the years, I‘ve discovered that free advertising can be just as effective as paid. In fact, some of the most impactful strategies I’ve used were completely free. It…

Lead form best practices for capturing high-quality prospects

When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads. Because none of that advice said much about designing the actual form for capturing those leads, I didn’t put much thought into whether lead form best practices even…

AI agents for marketing — I talked to experts about the benefits

I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard. The pattern of excitement, overpromising, and then reality isn’t relegated…