As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and outsourcing, the smartest tech marketers are…
That’s the first question. The second question is, “how do we make it work better?” These two questions, patiently repeated, lead to incremental improvement and an understanding of reality. The opposite approach is, “because I said so.” Reality might not care what you want.
The Strategy Deck that I made to go with my book has developed a real following. It’s a powerful way to break a creative logjam. Taking out the deck in a meeting lowers resistance and increases a sense of possibility and playfulness. I’ve just gone back to press for a fourth printing, but they take…
Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. Today, any business can make its mark globally with a creative approach and a solid grasp of international markets. So, let me walk you through what a good global marketing strategy…
If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values. It looks like this: (1 + 4+ 7+ 8+ 10) / 5 Do the math, and we…
Tech and culture have enabled a new sort of informality. Not simply the end of suits and ties and heels at work, but the office itself is fading away. But there’s a difference between being informal and being in such a hurry to get to the next thing that we don’t take this thing seriously….
New years bring resolutions, but those resolutions rarely stick. Creating change is difficult, and it’s hard to do it alone. New years remind us that we might need a better strategy. A philosophy of becoming, a clear vision on where we’re going (and why). Here’s an invitation to make a commitment, and to turn January…
Given that the site’s monthly traffic peaked at just ~23K (according to Ahrefs), that’s impressive! Curious how he did it (and how the rest of us mere mortals might be able to replicate his success), I sat down with Ash… Read more ›
Ever since then, the idea of starting another affiliate site and getting serious about it has always been in the back of my mind. I’ve just never had the time due to my day to day work at Ahrefs. But… Read more ›
Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s working, what’s not, and where there’s room to grow. By using data effectively, I gauge the impact and success of my efforts. In this blog,…