OpenAI secretly launched a sales agent — here are the details

In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sales industry. The short demo, which isn’t available yet, was for an AI sales agent. This AI agent can perform autonomous tasks to help sales teams qualify, enrich,…

Which inbox?

It’s easier than ever to fall into an inbox mindset. There are things to do, and we do them. Inbox zero is the unattainable goal that fills our days. But it avoids the real question, which is: which inbox are we emptying? There’s the inbox of urgent texts. Or the inbox of slightly less urgent…

How I applied the 95-5 rule to build Gong’s brand from the ground up

When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. Here‘s what I knew from the trenches: Most people aren’t…

How one co-founder runs a zero-employee marketing agency with AI tools

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. That’s how Barbara Jovanovic of Startup Cookie used to operate. She’s now built a streamlined operation that generates six figures annually with a tech stack that costs…

Scripts and casting

In the theatre, the play is written before casting begins. This gives the playwright freedom and responsibility, and it puts the text first. Writing for a sitcom is different. The 50th episode of Seinfeld was a lot easier to write because the cast and the tropes were already set. Easier, but also more difficult to…