Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes people start podcasts out of curiosity, the need to flex a creative muscle, or the drive to tell their story. But what happens after that initial experiment can be powerful: podcasting can create…
Don’t let the allure (or dread) of new tools distract you from planning a rock-solid strategy focused on the content experiences throughout the buyer journeys. Then, choose the tech to support it. Robert Rose explains how.
The Tofflers explained that Future Shock kicks in when the world changes faster than we’re ready for. We react instead of respond, and often shut down in the face of too much of the new. When our world changes (and it always does, more now than ever) we have four choices. And only one of…
Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you’ve reached the right blog….
I love LinkedIn. It’s one of the best tools for my B2B business. Truly, I think everyone working in the B2B world should be on there. I use the organic features of LinkedIn, but my brilliant co-founder, Leigh Buttrey, a PPC specialist, knows all about paid ads on LinkedIn. Leigh would be the first to…
Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of helping dozens of brands with their social media strategy tells me. At its core, X marketing requires conveying ideas in the fewest words, publishing multiple times a day, and actively engaging your audience. As you…
IBM isn’t interested in an individual’s journey in B2B buying. The account level is where it’s at. Learn about IBM’s high-intensity framework, which leads to twice the average conversion rate.
Deciding to fix a big dent in a car isn’t perplexing. It’s an easy choice. There’s a huge dent, get it fixed. It’s the little dents that are a dilemma. But not fixing little dents means that pretty soon, we’re driving a car that we’re not happy with. Either that, or we define happiness as,…
This is the story of every new software innovation, and in fact, just about everything engineers have ever created. The first Wright Bros. plane just barely flew. The first version of VisiCalc was just barely useful. The earliest bridges were shaky, unreliable and made of vines. The secret of successful product development isn’t an innovation…
I worked with Arthur C. Clarke at the very beginning of my career. He’s most famous for saying, “Any sufficiently advanced technology is indistinguishable from magic.” Magic isn’t such a bad thing. And we certainly have plenty of advanced technology around. Advanced in the sense that we can’t be bothered to take the time to…