Content pillars for social media: Reaching your audience with the content they need

When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up with something — anything — to post. Some days it was a motivational quote; other days, it was a rushed product promo. Engagement was inconsistent,…

Media planning from the ground up: Everything you need to know

I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts, scroll-stopping videos, or perfectly-timed X posts, but if it doesn’t fit into a strategy? It disappears. No momentum. No message retention. No ROI. That’s where media planning comes in. It’s not…

How I write SMART goals and make them a reality [+ free SMART goal templates]

I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and open-ended. This was the push I needed to learn how to write SMART goals. While career goals are important, a structured approach to setting and achieving them is vital to making meaningful progress. Adopting this…

The best social media platforms for video content in 2025 [consumer data]

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, and I bet you’ll run into a short-form video as you scroll through your feed. With TikTok’s future uncertain, many social media platforms are trying to capture more of their…