misc

Keyword intent is the key to understanding your audience’s needs. Discover how to decode search queries and deliver exactly what they’re looking for.

These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which… Read more ›

I wrote my first blog about 10 years ago. I started on the Blogger platform and tried (and failed) at blogging for years. Now, I manage my own successful blog on the WordPress platform, and I love blogging. As an SEO consultant, I also manage clients’ blogs and use many platforms. Truthfully, the best blogging…

At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in full swing. After a year of promotion, we never expected our plans, let alone the entire world, to get shut down. But if I learned anything during that time, it’s…

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

But not all costs are the same. There are three kinds of costs that people get confused about, but understanding them, really understanding them–in your bones–unlocks opportunity. Opportunity cost: If you eat the cupcakes, you can’t also eat the brownies. Every time we choose to do something, we’re choosing not to do something else. Sunk…

Our master this week once led 40,000 people in one massive virtual dance party for Oprah. (Oprah!) As someone whose dance moves resemble a malfunctioning robot, I’ll admit that the concept sounded incredibly awkward to me. But watching the vids made me realize Agrawal is onto something: People are desperate for connection. Radha Agrawal is…

Since I first signed up for an account in 2008, Facebook has changed quite a bit. Back then, a large majority of people were still asking, “What is Facebook?” and my bio literally said, “Check out my MySpace; it’s way better than this.” Over the years, the social media giant has evolved at breakneck speed…

Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before.  Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to…

When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable? Or perhaps, I found a gem — a freelancer who would make my day with a light edit,…