You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That’s the kind of stuff I live for. I’m Tom Orbach, a growth marketer and a Forbes 30 Under 30 honoree who created a viral post generator that attracted 2 million…
In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act quickly and smartly. That they did — tightening their marketing strategy to meet the demands of the times. It was a real-time masterclass in surviving…
In a given neighborhood, just about all the cars are the same. There are few that are pink, orange or purple, for example. There’s nothing inherently wrong with those frequencies of light. Nothing that modern paint technology can’t deliver, nothing that offends the rods and cones of our eyes. It’s because the color of the…
The single-most effective way to invest 90 seconds a day is simple (and difficult). 18 times a day, when you’re about to offer advice, ask a question or blurt out a response, wait five seconds. That pause shifts the way what you say next will be perceived. It also opens the door for you to…
Kids grow up with innate curiosity. It’s the hardwired instinct that permits us to walk, talk and survive long before we get to school. And at school, the industrial imperative prizes rigor over just about everything else. Obedience, detail orientation and system compliance are the unstated goals. Curiosity is supposed to fend for itself, apparently….
Staying ahead and making great decisions on what to do next means understanding the data. We’ve run dozens of data studies helping SEOs and marketers figure out what’s going on and what they can do next. If you’d like to… Read more ›
AI Assistants may also work slightly differently. By default, they don’t have any notion of websites and can make up sources. Looking at you ChatGPT. Some systems are augmented with search, where they retrieve documents first and they’re less likely… Read more ›
Are you stuck doing repetitive SEO tasks manually? Learn how to automate workflows and build no-code AI tools to scale smarter—no coding skills needed.
If our day (and our work) would get better if we had more: Division Shortcuts Momentary viral jolts Breaking news and doom …we know where to get it. If not, then why are we spending our magical attention there?
In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use? How often do people edit their outputs? AI use for content marketing is extremely prevalent: 87% of… Read more ›