When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode. Over many B2B SaaS roles, I learned that tracking traffic alone can‘t answer the question every exec asks: “Is our…
Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered tools? That’s a question that stopped me in the tracks because there’s no easy answer. Still, for someone whose first taste of web design was with Macromedia Dreamweaver, I’ll say it helps to know how…
There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. It’s no secret that AI adoption is reaching top speed across many aspects of life and work. Forbes predicts that by the end of this year, 378 million people will be…
Wondering how the latest news around the Google Antitrust ruling will impact search and SEO? Dr. Pete breaks down the final Google antitrust remedies as determined by the court and how this landmark ruling will reshape search and SEO over the next five years. Learn what Google must give up, what penalties it avoided, and…
A frog has no trouble grabbing a fast-moving fly in midair. But the same fly, sitting on a leaf, is safe, essentially invisible to the frog. We’re a lot like frogs sometimes. We choose to pay attention to things when they’re changing, not when they feel normal. If you want something to get noticed, move…
Drowning in low-quality AI content? Discover why every team needs a Content Engineer to scale trustworthy content with AI—without sacrificing quality.
If you’re going to build a conference, a newsletter, a podcast, an AI service or even a tennis tournament, please pause before you decide to be ad supported. (Ads are not the same as sponsorship). When you work for advertisers, you’re focused on short-term interactions with people who relentlessly measure all the things you and…
A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes. That’s 180 seconds, y’all. It took longer than that to write this intro. Brandon Smithwrick, Kickstarter’s then-director of content and creative, told me more about this campaign, which ultimately raised over $2 million. The…
When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just a one-liner and a waitlist. Within a few weeks, that waitlist had grown to hundreds of people, and that list became the foundation for everything that followed. Since then, I’ve…
…might not be the same as making an impact. Making a point doesn’t take very long and it can be gratifying in the moment. Making an impact happens over time, and rarely brings the same sort of short-term glee.