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Struggling to convert with BoFu content? Learn how to align teams, leverage AI, and use internal insights to boost conversions with proven workflows and templates.

AI visibility is how discoverable your brand is and how often your content gets referenced across AI platforms like ChatGPT, Claude, Google AI Overviews, Google AI Mode, and Perplexity. For example, here I’m using Ahrefs’ Brand Radar to analyze Tesla’s… Read more ›

If you’re taking the wrong medication, that’s not going to help. It doesn’t matter how fast you’re going if you’re headed in the wrong direction.

And that’s where Ahrefs’ Brand Radar comes in. It’s one of the fastest-growing tools in AI brand visibility, with 100M+ prompts, 6+ AI indexes, and requires zero setup. Below, I share my favorite use cases and actionable workflows to turn… Read more ›

Clicks are down—now what? Learn how to shift focus from traffic to conversions and prove SEO value with revenue-led strategies your stakeholders will love.

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about poor execution — it signals a fundamental shift in buyer expectations. HubSpot research shows that 78% of customers expect more personalization in business interactions than ever before. Yet only 47%…

The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B SaaS brand rewrite a whitepaper. The next, I’m deep in campaign planning for a B2C real estate brand. It’s a front-row seat to how marketing…

For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search behavior has changed. Now, people are flocking to other channels. Gen Z and Millennials are leading the change, as 29% of the group prefers to search for information on social…

The pre-work involves important choices: Am I willing to be wrong about the fact that I’m a person who doesn’t know how to do this? Am I open to feeling incompetent as I discover a new skill is possible, but I don’t know how to do it yet? Will I be resilient enough to recover…

There’s a button in WordPress that initiates a new post. And another that publishes it. That’s a clear and practical metaphor for what we do, all day, every day. The ‘post’ of our action or inaction might seem trivial, but it’s a post nonetheless. Layer by layer, actions and interactions leave a trail behind. When…