Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary. This week’s master can put that on her bingo card. But, more importantly, her bingo card also includes working with a list of brands too long to say in one…
We spend a lot of time responding and reacting to the throws of others. Ejected, rejected, projected, interjected… No one dejects you, of course, but it’s easy to feel dejected. Perhaps this is a good moment to take initiative, which is rarely given on its own. No one is coming to pick you. Today’s a…
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can be. Yet, it’s the most visited page on your entire website. The virtual front door that welcomes (or turns away) the majority of your traffic. A lot of businesses struggle…
What’s changed in AI and Search since 2020? Well, just about everything. Join Jo and Britney as they talk about AI hype, accessibility, picking the right models, and more in this Whiteboard Friday Revisited.
It’s not just for horror, terror and doom. These are worth preventing. It turns out that the hard work of innovation or the creation of revolution involves imagining what others consider unimaginable and speaking up with the unspeakable. Sometimes we work to avoid the things that scare us. We can’t imagine something better if we’re…
Traffic dropping and not sure why? Discover how AI-powered SEO diagnostics and predictive models can uncover issues, fix them, and drive lasting growth.
If your brand isn’t appearing in these AI responses, you’re becoming invisible to an increasingly important segment of your audience. LLM visibility is about making sure you’re mentioned and cited in large language models (LLMs) like ChatGPT, Claude, Perplexity, and… Read more ›
The newcomer introduces themselves to the community. The brand runs its first ad. The product’s packaging is encountered by a new customer. You rarely get a second chance to make a first impression. For software companies, that first impression is the user interface, and then it’s the experience of actually engaging with the software. That’s…
Struggling to manage dozens of Google Business Profiles? Learn how to claim, verify, and manage Google Business Profiles at scale. This guide provides everything you need to know to start using business groups, avoiding common pitfalls, and setting up an efficient system for multi-location businesses.
How did we meet? What were we doing when we shifted from acquainted to friends? Who else is in our circle? How do we make space for each other and how do we dance together toward our center? You’ve shown me who you really are, and I trust you enough to share my dreams and…