Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.
In a We Are All Weird universe, there are two sorts of cultural disappointments. The first has been around since the dawn of cable: We don’t all watch the same thing. We don’t all talk about it, hits aren’t really hits, not like they used to be. There’s no comparison in the reach of M*A*S*H…
So, I decided to reflect on my journey. I did two Ask Me Anything (AMA) sessions to see what people wanted to know: one on Twitter X and another on LinkedIn. I was pleasantly surprised that so many people were… Read more ›
Leverage the Objective and Key Results framework to create a dynamic content calendar for your business in 2024.
To put it simply, this marketing tactic works like this: From a strategic point of view, the main benefit of investing in SEO for SaaS companies is reducing the customer acquisition cost (CAC). Reason: SEO is cheaper than most marketing… Read more ›
These questions are adapted from the legendary book Good Strategy, Bad Strategy by Richard Rumelt. They’re designed to: Most companies have the same core problem: they need more customers, and they need more money from those customers. But every company… Read more ›
In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting. To help those of you looking for a way to sharpen your Microsoft Excel skills, I’ve put together a detailed list of templates you can start using to simplify your sales and marketing tasks. Know what’s even better?…
Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you’re a marketer like myself, you’ve probably experienced the same feeling of whiplash as marketing trends continue to shift. Keeping up with the latest marketing trends isn’t always easy. But, to…
Dreams have consequences Hisham Matar Time passes, decisions are made, we face the consequences or enjoy the benefits. A few books for this moment, about navigating our days, and the possibility of light. It bends toward justice. The Return, by Hisham Matar. A beautiful and heartrending memoir of the costs and survival of a tyrant….
“If you don’t ask, you don’t get.” That’s problematic advice. Taken to an extreme, it turns us into hustlers. The alternative is to realize that the best asks are actually offers. When we offer to help someone get to where they were going, we’re approaching the relationship with generosity, not selfishness. What work would we…