Trying harder

Or trying better? Fast runners aren’t the same as slow runners, but with more effort. And great chefs or violinists or actors… it’s not about doing what you did yesterday, but more of that. It’s something different.

PW 5: Measuring the right thing

Last in the series… Most of us were indoctrinated to believe that completing chores is the appropriate measure of productivity. “I did all my homework.” Doing all your homework is a measure for industrial bosses. But what, precisely, did your homework ever do for you? The actual measures of productivity that might be useful range…

Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]

Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable — there are…

What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing? Content writing is creating…

PW 4: Productivity and tools

Adam Smith and Karl Marx both wrote about the pin-making machine. Not too long ago, pins (for hats, to hold shirts in place, etc.) were incredibly expensive. They were a luxury item, and a handmade pin might cost more than buying lunch. The pin-making machine changed this. It transformed the labor of four trained workers…