Professionals make choices. Including: Don’t exploit friends and family. Surgeons shouldn’t do surgery on their kids, and investment advisors shouldn’t manage their dad’s retirement fund. It doesn’t matter if you’re sure you’re the best in the world. Swap with the person who’s second best. Demand that clients ask hard questions. Don’t be offended if they…
Modern marketing culture is designed to amplify our desires. To turn faint wants into desperate needs. As a result, we’re intimately familiar with what we want. And we strive to get it. The problem with getting what you want is that now you have a hole, because you don’t want that thing anymore, you have…
This week’s master is always down for some fun, and he’s got the receipts to show it. “The most fun brand in the world hired us to make them fun,” he grins. “We’re certified fun and we can prove it.” Case in point: When I asked Chandler Quintin for an interview, I failed to mention…
The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on. However, HubSpot’s Senior Director of Global Growth, Aja Frost, remains optimistic about the future of SEO as new competitors enter the arena. “In fact, I think the arrival of new competitors is one of…
AI has gone mainstream. Although the technology is still evolving, it’s already changing how we work. With the help of AI-powered tools, us workers can automate a variety of tasks, from drafting email subject lines to understanding search performance. If you’re curious about where AI is going — and how you can leverage it —…
These small business SEO tools are free, beginner-friendly, and cover all your needs for DIY SEO. Ahrefs is an essential SEO platform used by over 50,000 companies worldwide. Many small business owners get started for free with Ahrefs Webmaster Tools… Read more ›
The best way to complain is to make things better. Complaining can be a form of intimacy. It’s a useful way to explain our behavior. And best of all, it gives us a way to communicate as we work to create community action. The rest sort of complaint requires generosity and courage. Complaining isn’t whining,…
We spend a lot of time in our own heads, certain that our path and our method make sense. We often become more certain in the face of criticism or even suggestions. This confidence is essential, as it allows us to lean into our project. Once in a while, though, it might help to model…
No project is going to exactly match every hope you have for it. And even before you ship the work, you’ve already succeeded. No project is totally worthless. So, given that failure and success are on a spectrum, at least partly out of our control, the real question is: Now that you’ve signed up for…
Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces. From text and images to videos and music, I’m throwing examples that will make you question everything. Let’s see how many you can get right. The answers are…